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Summary

Product-focused Senior UX/UI Designer with 6 years of hands-on experience designing complex B2B SaaS and desktop tools, primarily in the engineering and technical space. I enjoy translating complex workflows into simple, usable solutions. My design decisions are shaped by direct input from users and collaboration with developers and the product team.

I've worked across the full design lifecycle: user research, sketching, prototyping, testing, delivery, and I'm comfortable owning design end to end. This includes contributing to global design systems, leading large-scale redesigns from scratch, and helping grow design maturity in product teams.

In my next role, my goal is to lead design efforts in a team that's keen on solving real problems and creating products that genuinely improve how people work.

Skills
UX/UI Design
  • User Research & Testing
  • Design Systems & Component Libraries
  • Product Thinking
  • Accessibility & Usability Principles
  • Information Architecture, Workflow Mapping and Journey Maps
  • Wireframing & Prototyping
  • AI prototyping: Figma MCP + Cursor
Other Skills
  • Certified Scrum Product Owner (PSPO-I) & Scrum Master (PSM-I)
  • Agile Delivery & Backlog Management
  • Team Leadership & Mentoring
  • Data-informed Design Decisions (GA, heatmaps, metrics)
  • Coding / Development (HTML, CSS, JS, PHP, SQL)
Tools
  • UX/UI: Figma, Adobe Xd, Miro, Axure
  • 2D, Motion and 3D Design: Illustrator, Photoshop, AfterEffects, Blender
  • Project Management: Azure DevOps, Jira, Asana
  • Web Development and Coding: HTML, CSS, JS, PHP, SQL
Employment History
Founder & Product Owner

Aug 2025 - present | Jobio

Jobio.app is a job application tracker helping job seekers organise applications, contacts, and follow-ups in one place.

Led end-to-end product development from concept to production-ready MVP, combining UX/UI design expertise with technical product management to deliver a modern, accessible SaaS platform.

  • Defined product vision and multi-stage roadmap, guiding 13 iterations from idea to launch
  • Designed intuitive, mobile-friendly UX/UI aligned with WCAG accessibility standards
  • Managed full-stack development (React/Node.js, PostgreSQL) and CI/CD infrastructure
  • Established GDPR/CCPA compliance, analytics tracking, and monetisation validation
  • Delivered scalable, maintainable MVP demonstrating end-to-end product ownership
Senior UX/UI Designer

Aug 2019 – Jul 2025 | Cyncly (ex Soft Tech)

Soft Tech is a software company focusing on solutions for the window and door industry.

As UX/UI Designer I was responsible for overseeing all research and design work across the key Cyncly products.

  • Took ownership of the UX strategy for the Dealer app as it scaled, with a focus on usability, consistency, and real-world usage
  • Improved the quoting workflow in the Dealer app, reducing average quote creation time by ~20% through clearer layouts, inline validation, and a spreadsheet-style editor
  • Prepared the Dealer app for migration to the Cyncly global design system, ensuring components and layouts were structured for a smooth switch with minimal developer rework
  • Ran stakeholder and user workshops to align on goals and uncover friction points
  • Led UX and UI design for the Dealer web app, scaling it from zero to 5000+ active users
  • Redesigned V6 desktop app with a modern UI and improved workflows while preserving familiar patterns, reducing navigation friction and making it easier for new users to complete core tasks without training.
  • Supported measurable efficiency gains in V6 (faster quoting, easier configuration, fewer manual errors) by streamlining workflows and introducing new functionality
  • Delivered a design library and style guide for the Dealer platform, improving consistency, accessibility, and speed of delivery across design and development
  • Conducted user interviews, testing, and feedback sessions to validate ideas and uncover pain points
  • Acted as Scrum Master for a distributed dev team of five, helping deliver on time and unblock progress
  • Worked closely with stakeholders, product, engineering, and QA teams to ensure designs were grounded in real needs and shipped as high-quality, tested UI improvements
Senior Frontend developer

Mar 2016 – Aug 2019 | Koda Web

Koda Web is a web design agency specializing in Drupal and Magento development.

  • Led the frontend developers team.
  • Developed and designed websites and web applications.
  • Closely collaborated with project managers, designers, and back-end developers.
  • Conducted training and introduction meetups for new employees.
Education, Courses and Certificates