About
I'm a Senior Product Designer who turns complex technical systems into intuitive experiences. With 6 years designing B2B SaaS and enterprise products, I specialise in solutions that work for both technical and non-technical users.
I combine discovery and systems thinking with hands-on execution. I've led full design lifecycles, built scalable design systems, and delivered measurable improvements through data-informed iteration. My technical background helps me bridge the gap between design vision and engineering reality.
What I can help you with
Product Design & UX Strategy
End-to-end product design from discovery through delivery, translating complex problems into intuitive solutions that drive measurable business outcomes.
- • Discovery and user research
- • Service design and systems thinking
- • User flows and information architecture
- • Wireframing and prototyping (low to high-fidelity)
- • Interaction and UI design
- • Usability testing and validation
Design Systems & Collaboration
Building scalable design systems and working closely with cross-functional teams to ensure designs balance user needs with technical feasibility.
- • Design systems and component libraries
- • Accessibility and inclusive design (WCAG)
- • Metrics-driven design and analytics
- • A/B testing and experimentation
- • Cross-functional collaboration in agile teams
- • Workshop facilitation and co-design
Outside of design and work
FPV Drone pilot
Flying FPV drones is just pure fun for me. Every time I go out, I try to fly a little smoother, take a tighter turn, or discover a new line through the trees. I'm still learning, but that's the best part - it keeps things exciting and creative.
Playing Music with Friends
Every rehearsal is an opportunity to push our limits, experimenting with complex time signatures and unique chord progressions.
Traveling and Exploring
Experiencing different cultures and meeting new people expands my perspective and opens up the world around me.
Staying Active
Whether it's at the gym, hiking, or running, keeping my body in shape enhances my focus and productivity in daily work.