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Alex Smorodin

Product design lead

B2B SaaS platform

Tidy3

A modular cloud platform connecting customer management, product catalogues, quoting and sales.

Senior Product Designer · April 2026–present · Tidy

Official product page: Tidy3
Who it's for

Small and medium-sized businesses. My work focused on manufacturers, fabricators and distributors.

My responsibility

Product Ownership alongside Product Design: customer discovery, backlog ownership, requirements, prioritisation and delivery coordination.

Product scope

Customer relationships, product catalogues, configurable quotes and dealer sales.

Tidy3 CRM communication design with shared inboxes, conversation history, chat details and linked records.Inspect image and full context
CRM communication workspace, bringing shared inboxes, conversation history and linked records together. Design reference.